PR Professional Training

In a Co-operation With

Change Communication 

Course aim

This course provides practical guidance, techniques and real world examples of communicating change to internal audiences. Drawing heavily on psychological research, it challenges the myth that people don't like change and highlights the real sources of resistance and how they can be overcome.

Who should attend?

Suitable for anyone who is responsible for internal communication in organisations facing frequent or sustained change.

What to expect

v  a thought-provoking insight into how people perceive and respond to change

v  practical tips and techniques for increasing employee engagement and reducing resistance

v  The opportunity to discuss experiences and learning's with fellow delegates.

Course objectives

Participation in the course will provide you with the knowledge to:

v  deal with resistance to change, its sources and solutions

v  understand how communication has such an important role to play in change

v  communicate bad news messages

v  Communicate long-term, organisation-wide changes.

v  communicate in the face of open-ended, unpredictable change

v  understand the roles and responsibilities of communicators, leaders and HR colleagues during change

v  Understand successful tactics, channels and techniques for communicating change.

  Training materials and Certificates provided from CIPR

Trainer

Dr Jon White FCIPR

Jon is a consultant in management and organisation development, public affairs, public relations and corporate communications management. He has worked in public and private sector organisations in Europe, the United States, South Africa, Australia, and Canada. Clients have included companies such as Shell, Motorola, British Airways, National Express and AEA Technology, as well as governments in the UK, Canada, Norway and Macedonia. He works with the UK's Foreign and Commonwealth Office on programmes relating to the skills needed by diplomats and with the European Commission and Parliament on aspects of communication, internal and external to the institutions.

A chartered psychologist with a doctorate in psychology, he is Involved in university programmes aimed at building knowledge of public relations and communication management, previously in Canada (Mount Saint Vincent University) and the UK (Cranfield University School of Management). He is now a visiting professor at Henley Business School, University of Reading and Cardiff University (school of journalism, media and cultural studies). He is also a visiting professor at the German Graduate School of Management and Law, Heilbronn, Germany.

He has written articles and books on public affairs, public relations and corporate communications practice, including How to understand and Manage Public Relations (Business Books, 1991) and Strategic Communications Management: Making Public Relations Work, with Laura Mazur (Addison-Wesley, 1995). He contributed to Excellence in Public Relations and Communications Management (Lawrence Erlbaum and Associates, 1992) as part of a research team with University of Maryland Professor James Grunig.

He has also written a number of management case studies for teaching purposes on organisations such as Dunhill, Lloyds of London, AEA Technology, Diageo and the South African company, Barloworld.